Having a look at a few of the current changes and developments in television and digital media.

In recent years, with the rise of digital content, the way in which individuals take in content has shifted significantly. For several years, conventional tv was the primary source of family entertainment for many people. However, ever since the development of streaming services, many audiences are turning away from scheduled tv, specifically among younger people. Instead, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the transformation in audience intake practices. These options are popular for allowing people to view the programs and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their news reports is also evolving. People are progressively turning towards online news sources, rather than viewing television, to discover ongoing worldly affairs. However, at the same time, due to a continuous flow of information, individuals are coming to be overwhelmed by big volumes of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and much easier to follow. Nowadays it is common to find news channels that have sizeable followings on social media platforms. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing individuals with trusted and verified news sources, in a form they can easily relate to.

In the present digital age, mobile phones have become one of the most popular tools that individuals are using to view videos and gain access to media. These days, many social media networks are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a series of personalised videos and react immediately, making these videos far more interesting and addictive than standard television. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are proactively website looking for and expecting to get information, in a faster, much shorter and more functional format.